NTISthis.com

Evidence Guide: BSBPUB401 - Develop and apply knowledge of public relations industry

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBPUB401 - Develop and apply knowledge of public relations industry

What evidence can you provide to prove your understanding of each of the following citeria?

Apply knowledge of the public relations industry

  1. Seek information on the structure and operation of the public relations industry
  2. Identify and access sources of information on the public relations industry
  3. Obtain information on public relations industry sectors, associations, networks and societal role
  4. Identify and access information on key stakeholders
  5. Apply industry information appropriately in everyday activities related to typical work roles
Seek information on the structure and operation of the public relations industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and access sources of information on the public relations industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain information on public relations industry sectors, associations, networks and societal role

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and access information on key stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply industry information appropriately in everyday activities related to typical work roles

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify industry employment obligations and opportunities

  1. Obtain information regarding employment obligations and opportunities relevant to the public relations industry
  2. Apply information on employment opportunities and obligations in everyday activities related to typical work roles
Obtain information regarding employment obligations and opportunities relevant to the public relations industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply information on employment opportunities and obligations in everyday activities related to typical work roles

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct strategic communications management planning

  1. Establish purpose and processes for setting organisation objectives
  2. Identify and apply appropriate planning and measurement tools to organisation objectives
  3. Develop critical success factors for the communications
Establish purpose and processes for setting organisation objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and apply appropriate planning and measurement tools to organisation objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop critical success factors for the communications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Update industry knowledge

  1. Conduct formal and informal research to update general knowledge of the industry continuously
  2. Monitor current issues of concern to the industry
  3. Share updated knowledge with client and colleagues
  4. Incorporate updated knowledge into everyday activities related to typical work roles
Conduct formal and informal research to update general knowledge of the industry continuously

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor current issues of concern to the industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Share updated knowledge with client and colleagues

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Incorporate updated knowledge into everyday activities related to typical work roles

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Apply knowledge of the public relations industry

1.1 Seek information on the structure and operation of the public relations industry

1.2 Identify and access sources of information on the public relations industry

1.3 Obtain information on public relations industry sectors, associations, networks and societal role

1.4 Identify and access information on key stakeholders

1.5 Apply industry information appropriately in everyday activities related to typical work roles

2. Identify industry employment obligations and opportunities

2.1 Obtain information regarding employment obligations and opportunities relevant to the public relations industry

2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles

3. Conduct strategic communications management planning

3.1 Establish purpose and processes for setting organisation objectives

3.2 Identify and apply appropriate planning and measurement tools to organisation objectives

3.3 Develop critical success factors for the communications

4. Update industry knowledge

4.1 Conduct formal and informal research to update general knowledge of the industry continuously

4.2 Monitor current issues of concern to the industry

4.3 Share updated knowledge with client and colleagues

4.4 Incorporate updated knowledge into everyday activities related to typical work roles

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Apply knowledge of the public relations industry

1.1 Seek information on the structure and operation of the public relations industry

1.2 Identify and access sources of information on the public relations industry

1.3 Obtain information on public relations industry sectors, associations, networks and societal role

1.4 Identify and access information on key stakeholders

1.5 Apply industry information appropriately in everyday activities related to typical work roles

2. Identify industry employment obligations and opportunities

2.1 Obtain information regarding employment obligations and opportunities relevant to the public relations industry

2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles

3. Conduct strategic communications management planning

3.1 Establish purpose and processes for setting organisation objectives

3.2 Identify and apply appropriate planning and measurement tools to organisation objectives

3.3 Develop critical success factors for the communications

4. Update industry knowledge

4.1 Conduct formal and informal research to update general knowledge of the industry continuously

4.2 Monitor current issues of concern to the industry

4.3 Share updated knowledge with client and colleagues

4.4 Incorporate updated knowledge into everyday activities related to typical work roles